The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Moving Image Craft
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Innovation & Transformation / Innovation in Moving Image Craft
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Moving Image Craft
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI128M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI129M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI130M